ARTG Presentation

Part 1

This is is in depth presentation of what i plan to do for my Internal client brief ,  in this particular project we have been asked to create a website for the Advance Research Textiles Group or the ARTG. 

Statement 

It is my intention with this is project to produce a slick responsive website 

which embodies the latest web design practices with the beautiful high 

concept ideas in order to create a unique user experience with the ARTG.

In this project we have given three briefs to chosen from , personally i have chosen the brief which shows off the facilities , research staff and current techniques in the industry. 

The research core of the ATRG is the full integration of electronics into textiles and the facilities of this area also allow sophisticated computer-controlled design. Today's electronic textiles are usually made by stitching components onto existing garments; the ATRG are currently integrating electronics into the core of yarns to produce robust, fully flexible, machine-washable clothing.

The way 

I am going to approach this project is a rebranding project , I will be recreating

everything from the logo , social icons everything. This is will be a fitting test for
my skills as a web and graphic designer.

Initial Concepts - Colours 

When I envision ATRG , I envision the application of science and textiles , so in colour that means for me personally deep blues and whites , so at this initial stage , this is what i am focusing my colour pallet on.

Initial Concepts - Minimalist

I really believe in minimalist websites , the idea of creating a clean ,

simple sites really appeal to me and the consumer , users do not 

want to be bombarded with information , just information that is relevant.

Five page Traditional or Scrolling

I am still debating whether to do a five page traditional website or five page

scrolling , I have done a few scrolling website and I am now comfortable 

enough in the method to implement my design ideas and techniques , but It 

would mean I would be restricted in to a certain amount of page on the

screen and information I would be able to put on the screen. –

again another avenue I must think about before work can begin.

Why Scrolling is the New Click - 

Which is better for users, scrolling or clicking? This is the question that designers have to think about when they’re designing page flow. Clicking offers users a menu of links that take them to a new page. Scrolling offers users all the content divided into different sections on a single page.

Many years ago, clicking was the simple answer to this question. The general thought was that if you made your page too long, users would only view and read the top half and glance over or ignore the bottom half. Today, things have changed. Many users do scroll to the end of the page and have no problem doing so. Scrolling has become a second-nature and clicking a chore. As user behavior changes over time, designers need to take that into account in their designs.