Wireframe Home V.1 - ARTG

ATRG Presentation

Part 2 

Target audience.

In terms of target audience , since this research group doesn’t normally operate within the public sector , the website will have a very niche audience , this audience will consist of;

Media:  the media will most likely get involved with the website when breakthroughs in the technology have been made, news coverage might be involved so potentially through the media , will be the only time the public will have contact with the website.

Research post grad students:  Post-graduates with the intention of joining the group as members of staff.

Sponsors: Sponsor group with the intention of investing into the group will have contact with the website.

Industry: industry experts and even rivals with gain contact with the website , this particular target group is important as we will want to give the right impression.    

An interesting question was discussed in terms of target audience and mobilisation , the question was asked , since we have a very niche market  and  will access the site for a particular reason in mind, they will not be causally browsing on it via a mobile device e.g. iPhone , Galaxy S3 etc.

The reason why I bring this up is because I was planning on creating a tablet and mobile site for the group , but I might scrap the phone site and stick with the tablet and desktop site.

Web Browsers

Standard at this stage for any web developer , this site will be tested and be functional in latest versions of  Google chrome , Apple’s Safari , Internet explorer 9  and Firefox. I am not too sure how far back into I.E I want to go but I don’t think I will make it I.E6 compactable since I am using HTML5 and CSS , I.E6 will not recognize the new code , I will have to make a page stating to update the web browser, but in this case I have find it unlikely as anyone who will access the site , will most likely have the latest browser.      

ARTG Presentation

Part 1

This is is in depth presentation of what i plan to do for my Internal client brief ,  in this particular project we have been asked to create a website for the Advance Research Textiles Group or the ARTG. 

Statement 

It is my intention with this is project to produce a slick responsive website 

which embodies the latest web design practices with the beautiful high 

concept ideas in order to create a unique user experience with the ARTG.

In this project we have given three briefs to chosen from , personally i have chosen the brief which shows off the facilities , research staff and current techniques in the industry. 

The research core of the ATRG is the full integration of electronics into textiles and the facilities of this area also allow sophisticated computer-controlled design. Today's electronic textiles are usually made by stitching components onto existing garments; the ATRG are currently integrating electronics into the core of yarns to produce robust, fully flexible, machine-washable clothing.

The way 

I am going to approach this project is a rebranding project , I will be recreating

everything from the logo , social icons everything. This is will be a fitting test for
my skills as a web and graphic designer.

Initial Concepts - Colours 

When I envision ATRG , I envision the application of science and textiles , so in colour that means for me personally deep blues and whites , so at this initial stage , this is what i am focusing my colour pallet on.

Initial Concepts - Minimalist

I really believe in minimalist websites , the idea of creating a clean ,

simple sites really appeal to me and the consumer , users do not 

want to be bombarded with information , just information that is relevant.

Five page Traditional or Scrolling

I am still debating whether to do a five page traditional website or five page

scrolling , I have done a few scrolling website and I am now comfortable 

enough in the method to implement my design ideas and techniques , but It 

would mean I would be restricted in to a certain amount of page on the

screen and information I would be able to put on the screen. –

again another avenue I must think about before work can begin.

Why Scrolling is the New Click - 

Which is better for users, scrolling or clicking? This is the question that designers have to think about when they’re designing page flow. Clicking offers users a menu of links that take them to a new page. Scrolling offers users all the content divided into different sections on a single page.

Many years ago, clicking was the simple answer to this question. The general thought was that if you made your page too long, users would only view and read the top half and glance over or ignore the bottom half. Today, things have changed. Many users do scroll to the end of the page and have no problem doing so. Scrolling has become a second-nature and clicking a chore. As user behavior changes over time, designers need to take that into account in their designs.